LAMPU TRIPPY

Oleh :

Muhammad Ikhsanul Akbar (20170420229)

Muhammad Ikhsanul Amri D.S (20170420256)

Fikri Riza Pratama (20170420267)

FAKULTAS EKONOMI DAN BISNIS

UNIVERSITAS MUHAMMADIYAH YOGYAKARTA

2018

HALAMAN PENGESAHAN

1. Business Name	: Lampu Tidur Trippy
2. Chief Executive Name Student Number Faculty / Study Program Semester Address Phone Number	: Muhammad Ikhsanul Akbar : 20170420229 : Ekonomi/Akuntansi : 2 : Jongke lor, Mlati, Sendangadi, Sleman, D.I.Yogyakarta : 081339784301
3. Counselor Full Name Position Faculty/Study program	: Dr. Bambang Jatmiko, SE, M.Si : Dosen : Ekonomi/Akuntansi
4. Number of members	: 3 orang
5. Capital Budget	: Rp…..
6. Execution time	: ……...
7. Business location	Ahad Morning

		Yogyakarta, 24 April 2018
	Agreed,
Supervisor		Chief Executive,

Dr. Bambang Jatmiko,SE,M.Si NIK. 19650601201210143092		Muhammad Ikhsanul Akbar NIM. 20170420229

Foreword

Praise be to pray for the presence of Allah Subhanahu wata'ala, because thanks to His grace we can finish a paper entitled Business Plan of Lampu Trippy. This paper is submitted to fulfill the task of Entrepreneurship course.
We would like to thank all those who have helped so that this paper can be completed on time. This paper is still far from perfect, therefore, constructive criticism and suggestion we hope for the completeness of this paper.
Hopefully this paper provides information for the community and is useful for the development of insight and improvement of science for all of us.

Yogyakarta, April 23, 2018

TABLE OF CONTENTS

FOREWORD........................................................................................................ 2

TABLE OF CONTENTS ..................................................................................... 3

ENDORSEMENT PAGE ..................................................................................... 4

CHAPTER 1. PREFACE

1.1. Background, Purpose and Benefits ..........................................................

1.2. Company Profile ......................................................................................

1.3. Vission, Mission, and Company Purpose ................................................

1.4. Logo and Explanation ..............................................................................

1.5. Organization Structur and Description ...................................................

1.6. Company Ownership ...............................................................................

CHAPTER 2. PRODUCT

2.1. Product Pictures .......................................................................................

2.2. Product Description .................................................................................

2.3. Product Materials ....................................................................................

2.4. Product Manufacturing ............................................................................

2.5. Life Cycle Analysis .................................................................................

CHAPTER 3. MARKETING POSITIONING

3.1. Analysis Srtategy (Promotion, Method, Price, Product, Place)..............

3.2. Market Segmentation ..............................................................................

3.3. Sales Flow Chart ......................................................................................

CHAPTER 4. COMPANY POSITIONING

4.1. SWOT Analysis .......................................................................................

4.2. Five Forces Analysis ...............................................................................

CHAPTER 5. ACCOUNTING POLICY

5.1. Accounting System

a) Sales Accounting System ...................................................................

b) Supplies Accounting System ..............................................................

c) Cash Accounting System ....................................................................

d) Inventory Accounting System ............................................................

e) Journals ...............................................................................................

f) T account/General Ledger ..................................................................

g) Financial Position ...............................................................................

h) Income Statement ...............................................................................

CHAPTER 6. BUDGET

6.1. Time Frame ..............................................................................................

CHAPTER 7. COMPANY EXPEDIENCY

7.1. BEP Analysis ...........................................................................................

7.2. Payback Period Analysis .........................................................................

7.4. Conclusion ...............................................................................................

CHAPTER 8. CLOSING

8.1. Conclusion ...............................................................................................

8.2. Expectation ..............................................................................................

8.3. Suggestion ................................................................................................

8.4. Implication

CHAPTER 1

PREFACE

1.1 Background

A lamp is a device that produces light. The word "light" can also mean a light bulb. The lamp was first discovered by Sir Joseph William Swan. Lamp is an object that serves as a light, the lamp has a shape like a bottle with ronga a small wire bearing that will be misleading when connected to the flow of electricity, or a round shape resembling a balloon.

Some people have problems with sleeping some caused by the fantasies that are in their head about a certain figure that can cause them to feel as though there is a figure standing, sitting, or watching them from their corner of the room, because they end up choosing to turn on lights while sleeping, which is unhealthy, if they have a light sleeper that can illuminate their room but with a low light will be able to help them in this problem.

But the price of a light sleeper is expensive, making people lazy to spend their money just to buy a sleeping lamp. Seeing this we took the initiative to make light sleepers from used materials that can be reprocessed, in addition to reducing the amount of plastic waste we can also use the waste into a light sleep. This sleeping lamp will be sold cheaply because the raw material comes from a gallon of beverage packaging 6liter, and coated with a plastic spoon, so that the color is not too bright we use a green balloon lights. This way we are sure that people will buy it because of the cheap and affordable price.

The established background of this business is:
- Solve the problem of society by sleeping soluble due to the fantasy.
- Overcoming the waste of 6 liters of packed gallons that much wasted in vain
- Raw materials are cheap and easy to obtain.

1.1 Purpose

Based on the description above, here are the goals to be achieved with the creation
this business plan proposal:
1. To complete the task that has been given by the lecturer.
2. To instill an entrepreneurial spirit
3. To reduce the amount of waste plastic waste from gallons
4. etc.

1.1 Advantages

Here are the benefits that will be obtained with this business ....:
1. Economic Benefits
+ Benefit from the sale.
+ Increase capital to run the business.
+ Increase creativity to be encouraged to always try and give the best.
2. Social Benefits
+ Reduced plastic waste from gallons of mineral water
+ Helping people who have problems with their sleep
+ Adding jobs in the community

1.2 Company profile

1. Business Type

The businesses we currently have in our business include manufacturing because we process resources from raw to ready-to-market products to our customers.

2. Business Plan theme

Friends of our business plan is the Sleeping Lamp we named as trippy lamps, We make this lamp because one of our members who have problems when sleeping too dark decided to try to make a light sleeper, later this light will be marketed to customers who may has the same problem we have with the cheap price of the lamp.

3. Business Name

The business name we use is Trippy Lights, why we use the word Trippy because the word is easy to remember it is the main asset that we have today, after that because Trippy itself which means the journey of hallucination when connoted into English. If a person hallucinates then their chances of feeling relaxed and drowsy will be higher and also because we use a green color which means that green is the color of tranquility.

4. Business Slogan

“You feel joy so do we”

We use the slogan because that means someone will be quiet at the time of sleep and reduce the effects of anxiety due to the excessive imagination makes us as the producer of the lamp get a sense of self satisfaction because seeing our customers who use the products we produce is happy with the quality and benefits of the goods.

1.3 Vision, Mission, Company logo

1. Vission

Multifungsional Lamp.

2. Mision

1. Reduce the use of waste from 6 liters of plastic gallon.

2. Reduce anxiety for people who have problems with the dark.

3. Lights with many uses.

4. Bed lights are cheap and affordable for anyone

5. Environmentally friendly sleeping lights

1.4 Logo Brand

The meaning of the logo we have is that the lights illuminate all the spots even though it only has a little light that is marked with the 7 lines which means not too bright and not too dark, the right light is needed to help people who have trouble with sleeping in the dark but can not sleep when it's too bright.

1.5 Organization Structure and Job Description

Organization Structure

Information :

1. Owner

The owner of the small business we make this business plan is the three of us who are members and at the same time as the initial capital depositors, each of us three became manager in several parts.

2. Operational Manager

Operational management is Operational management is a series of activities that generate value in the form of goods and services by converting inputs into outputs Jay Heizer and Barry Render (2005; 4), from the management of this operation only oversees a division of Production division.

3. Marketing Manager

According to (Dharmmesta & Handoko, 1982) defines manajamen marketing is an activity undertaken by the company to maintain its business continuity. In the marketing management process begins before production and does not end at the time of sale. Adapaun Opinion from (Kotler, 1980), marketing management is analyzing, planning, implementing and supervising the program in which the aim to create a market exchange with a target market to reach the goals of the company.

From this marketing management itself oversees 2 divisions, while division among others is the division of Marketing and Distribution.

3. Financial Manager

Financial management is concerned with the acquisition, funding and asset management based on some general goals (James C. VanHorne and John M. Wachowicz, Jr.) .Another opinion is, Financial management is the field of business management that has the purpose to be used wisely and selection thoroughly from the sources of capital to enable the unit of expenditure to move beyond the goal. (J. F. Bradley in his Administrative Financial Management)

1.2 Main Task

A. Manager (Muhammad Ikhsanul Amri)

Manager is a person who has a position with a function as a supervisor and also a controller within a company. The owner consists of 3 people who set up the business and manage the business. Task:

1. As the leader of the company.
2. Organize and control the company.
3. The decision maker of the company.
4. Make policy about the company.
5. Cooperate with the brand outside the company.
6. Evaluate the performance of company staff and employees.

B. Financial Manager (Muhammad Ikhsanul Akbar)

The main task of this financial manager is to manage the finances of a company, as for other task duties owned as follows:

Task :

1. Financial planning.
2. Financial budget.
3. Financial management.
4. Financial reporting.

C. Marketing Manager and Distribution (Fikri Riza Pratama)

This division is in charge of determining the products to be sold, determining the selling price, as well as being responsible for achieving the sales targets every month. The tasks and responsibilities of marketing include:

Task:

1. Present the work achieved.
2. Introducing various banana processed products to the public, especially on campus.
3. Cooperate with external parties in certain events or activities.

D. Manajemen Produksi (Muhammad Ikhsanul Amri)

Understanding production management is the task of coordinating and controlling the activities necessary to make a product more effectively from various aspects as follows:
Tasks:
1. Planning and organizing production.
2. Make product quality standards.
3. View and supervise the process of making the product.

CHAPTER 2

PRODUCT

2.1 Product Picture

2.2 Product Definition

The product we are going to sell is the Sleep Lamp which is named Trippy Lights, this lamp is the main raw material of unused plastic gallon. The main purpose of making this sleeping light is to help people out there who have problems when sleeping in a place that is too dark.

2.2 Product Advantages and Disadvantages

1. Product Excellence

a. Low price.
b. Durable.
c. Environmentally friendly.
d. Provide a sense / sensation of security for the owner
2. Product Weakness

a. Can not bear hardiness.
b. Not waterproof.
c. Requires electrical connection.

2.3 Production process

Material :

- Galon 6 liters
- Plastic spoon
- Green light
- Glue
- Candles

2.4 How to make it :

First, we prepare all the materials needed.
After all materials are available, we can start cutting the gallon into 2 parts, the part we use is the part that has the drains.
After that we start to stick the plastic spoon on the outside of the gallon until the entire outer gallon is covered by the head of a plastic spoon with glue.
After all is done we start to make a small hole in place of bottle cap as cable place, so the lamp can stand upright.
The next step is to turn on the lights.
Voila, trippy lamp is ready to use.

2.5 Life Cycle Analysis

Life Cycle
Trippy lamp is expected to sell 50 units in the first year and grow in the second year as much as two-fold, to reach the peak in the third year 120. In the third year is the golden age of trippy lamp sales itself due to products that have begun to be recognized by community. However, in the fourth year of decline due to lack of innovation and can not follow the market demand with sales falling half of the previous year with only 60 units sold.

CHAPTER 3

MARKET POSITIONING

3.1 Competitor Analysis and Market Opportunity

a. Competitor Analysis

1. Price

Because it is easy for us to find the main raw material for making this lamp we do not fix the price that is too high, especially our target market comes from the student group where most still depend on the parents as main income, we determine the price of 35 thousand for 1 product the lamp that we produce the price is quite cheap for a similar lamp which when sold in large stores such as IKEA will have a price of about 100 rb.

2. Product

The products we offer have a fairly good quality for products with low prices and have a good endurance so that we do not doubt about the quality of our products that will make consumers satisfied with the products they get at a reasonable price.

3. Promotion

Promotion we do in the most important way is the quality of a good product so that it will provide a sense of satisfaction to consumers who will be the consumers themselves who help our sales by telling people closest to them like friends and family about the goods they get. The other way and the most common is to share on social networks like instagram, line, and whatsapp we can use our personal account and friends account to help promote our merchandise.

4. Place

The place we are distributing our products is in ahad morning held by UMY every Sunday morning, at that time opportunity for us to introduce our work product that we will sell. We also serve COD service that is Cash On Delivery which in turn will buyer and seller will meet in place that have been determined and do transaction there.

3.2 Market Segmentation

Aspect :

Economic :

We have a target market for people who have income ranging from 1 to 3 million. The products we offer fix the price is not too high because the lamp has a raw material that is easy to get and does not need special skills in making it.

Gender :

In terms of gender these lamps can be categorized as unisex lights which means it can be used by all gender, we do not specialize this lamp for use by certain groups or groups.

Demografi :

Scope of sales location This lamp is sekita campus University of Muhammadiyah Yogyakarta that is area of Kasihan and Gamping. Because these lamps are included in the category of goods "Fragile" so it would be better if the transaction is done by way of "Cash On Delivery" is to meet the buyer and seller to make a transaction in a predetermined place.

Age :

We do not target age restrictions in the use of these lights. This light is just the room decorations that are used during sleep so there is no age limit in its use.

2. Strategy dan Promostion

Technology :

We use our own devices to promote our product sales. Using the various social media we have and asking for the help of some of our friends to promote our stuff, some of the social media we will use is instagram, line, and whatsapp.

Way :

The promotional strategy we use by creating 1 product first, after which we will take pictures of the product and start creating a classified ad that we will spread in our group chat group, this way is sparingly and does not require much preparation and has a large audience.

Pricing :

The price of the lights that we will sell is about 45 thousand rupiah. The price is very affordable for the students who are our target market.

Promotion Design :

We do promotions with classified ads that will be distributed in different chat groups that we have. That is, by sharing a picture of this product and then sharing its classified ads, for more info we will direct to one of our members to answer potential buyer questions.

3.2 Company Target

1. Sasaran

The business target of our business plan is for all circles and all genders, but since we live in an area with a large number of students we therefore decided to focus more on sales towards students.

2. Target

1) Creating a light sleeper that is affordable for all circles.
2) Create an environmentally friendly sleeping light.
3) Creating a quality sleeping light.
4) Helps overcome people who experience sleep problems with conditions that are too dark.

Cash Flow

CHAPTER 4

COMPANY POSITIONING

4.1 SWOT ANALYSIS

INTERNAL

EKSTERNAL

SRENGTH (S)

1. The main raw material is cheap and easy to get

2. The products we offer are cheap.

3.The quality is pretty good for the same price range of similar products.

WEAKNESS (W)

1. Size is quite large so it takes a lot of places and can not be placed in a narrow place
2.Lack of insecurity that can be categorized as glassware.

OPPORTUNITY(O)

1. Sleeping with sleep lights can improve sleep quality.
2. New students who need decoration for their rooms.

STRATEGI (SO)

1. Easily get raw materials so as to save budget financing.
2. And with that the margin obtained will be higher.
3. With demand gradually rising.

STRATEGI (WO)

1. Resilience that can not stand so that will be quickly damaged when often slammed.
2. Size large enough so that it will take many places in the room.

THREAT (T)

1.Tumblr lamp that is cheap
2. Portable competitive lights are easy to carry anywhere.
3.Aggs that sleep with a light sleep is not good.

STRATEGI (ST)

1. A competing light that is cheap but not environmentally friendly.
2. Portable competitor lights but our products have good look and art.

STRATEGI (WT)

1. The size is large while competing lights are small and easy to carry anywhere
2. The price of competing lights are cheaper and can not stand the product against kickback.

SWOT

Strength :

1.The main raw materials are cheap and easy to get
2.The products we offer are cheap.
3. Quite good quality for the same price range of similar products.

Weakness :

1. Size is quite large.
2.Lack of insecurity that can be categorized as glassware.

Opportunity :

1. Sleeping with sleep lights can improve sleep quality.
2. New students who need decoration for their rooms.

Threat :

1.Tumblr lamp that is cheap
2. Portable competitive lights are easy to carry anywhere.
3.Aggs that sleep with a light sleep is not good.

4.2 Five Forces dari Lampu Trippy

1. Supplier

In the matter of the availability of raw materials from Trippy Lights this can be categorized as favorable due to the number of students who live in their rent room using Cleo size 6 liters as a fulfillment of needs in their drinking needs, so easy to get the required bakatan materials. Moreover, mineral water is a primary requirement for most people, so the small presentation for the lack of raw materials. Moreover we can get the raw material tsebut for free because it is not used anymore by the owner.Favorable

2. Rivalry

Competition in this sleeping lamp can be said favorable because the target market of our products are students and as it is known that students are usually more fixated on the cheap price but has a pretty good quality. So far we have not found any other bed lamp craftsmen in the area of Gamping and Pity.

Favorable

3. New Entrance

Easy raw materials needed and do not need special skills in making Sleep Lamp like this will give us Unfavorable situation. So it will be easier for others to produce the same or similar products from the products we offer.

Unfavorable

4. Consumers

Buyers who have an important role in the sale of this product have a moderate effect. The buyer can not set the price because the producer is not so dependent on the buyer but the buyer has a large selection of substitution items.

Favorable

5. Substitute.

Substitute of Bedtime lamp that we will make is lamp which shaped small and amount as much as lamp which is looped in christmas tree, moreover the price of the lamp which is cheap enough and easy to carry where but the lamp have low lighting level so that more precise to be referred to as decoration lights.

Unfavorable

The conclusion of the 5 forces we use is that most of them refer to favorable situations or can be called profitable.

CHAPTER 5

ACCOUNTING POLICY

6.1 Accounting System

Accounting System company This Trippy Lamp uses the accounting system of perpetual accounting. This perpetual record-keeping system will record each time a inventory mutation such as a purchase, sale or purchase return of a Trippy Lights product.

6.2 Transaction and Journal Record

1.1 Transaction And journal record

1. Transaction

a. January

1. Taken from raw material inventory for production of Rp 200,000
2. Sale Trippy 10pcs lamp product @ 45.000 / pcs, cost of goods sold Rp 26.000 / pcs

3. Other costs Rp 20.000

4. Utility Fee Rp 25.000

b. Februari

1. Taken from raw material inventory for production of Rp 200,000